picolés de fruta sorvebom

Design de embalagem para a linha de picolés de fruta da Sorvebom, um dos produtos mais clássicos da empresa que atua no Rio Grande do Sul desde 1983. Com os sabores Limão, Uva, Maracujá e Abacaxi os picolés fazem parte da memória afetiva dos “veraneios” pelo litoral da região sul, principal área de atuação da marca. Com essa premissa — memória afetiva — as novas embalagens evocam um referencial imagético de letreiros de praia, artesanato e o contexto vernacular de um pedaço do nosso tempo em que não é preciso levar as coisas tão a sério: nossas férias. Ilustrados a mão, tanto no lettering quanto nos elementos visuais, a nova Linha de Picolés de Fruta da Sorvebom leva a praia onde você estiver.

Packaging design for the new Line of Fruit Popsicles by Sorvebom, a classic product from the company that has been operating in Rio Grande do Sul since 1983. With the flavors of Lemon, Grape, Passion Fruit and Pineapple, the popsicles are part of the affective memory of the vacationers along the coast of the southern region, the brand’s main area of activity. With this premise – affective memory – the new packaging evokes an imaginary reference of beach signs, handicrafts and the vernacular context of a piece of our time in which it is not necessary to take things so seriously: our holidays. Illustrated by hand, both in lettering and visual elements, the new Line of Fruit Popsicles by Sorvebom takes the beach wherever you are.



sorvebom
WORK
PACKAGING DESIGN YEAR 2020

Packaging design for the new Line of Fruit Popsicles by Sorvebom, a classic product from the company that has been operating in Rio Grande do Sul since 1983. With the flavors of Lemon, Grape, Passion Fruit and Pineapple, the popsicles are part of the affective memory of the vacationers along the coast of the southern region, the brand's main area of activity. With this premise – affective memory – the new packaging evokes an imaginary reference of beach signs, handicrafts and the vernacular context of a piece of our time in which it is not necessary to take things so seriously: our holidays. Illustrated by hand, both in lettering and visual elements, the new Line of Fruit Popsicles by Sorvebom takes the beach wherever you are.


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[ Design team ] Luiza Reckziegel: design support, graphic production and photography; Priscila Czuka: lead design, illustrations, lettering, video and photography; Rodrigo Brod: creative direction, typography and lettering supervision; Vagner Zarpellon: creative direction, graphic production direction and attendance. [ Collaboration ] Igor Brod: motion design.



[ Design team ] Luiza Reckziegel: design support, graphic production and photography; Priscila Czuka: lead design, illustrations, lettering, video and photography); Rodrigo Brod: creative direction, typography and lettering supervision; Vagner Zarpellon: creative direction, graphic production direction and attendance. [ Collaboration ] Igor Brod: motion design.

[ Equipe de design ] Luiza Reckziegel: suporte de design,  produção gráfica e fotografia; Priscila Czuka: lead design, ilustrações, lettering, vídeo e fotografia; Rodrigo Brod: direção criativa, supervisão de tipografia e lettering; Vagner Zarpellon: direção criativa, direção de produção gráfica e atendimento. [ Colaboração ] Igor Brod: motion design.

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picolés de fruta sorvebom