chocolates haenssgen

As novas embalagens desenvolvidas para os chocolates Haenssgen trazem de volta uma história que começa há dois séculos atrás. Inspiradas nas primeiras embalagens da marca, mas com uma reinterpretação contemporânea, as caixas contam com ornamentos personalizados e acabamentos dourados, que remetem à qualidade premium dos chocolates, baseados nas receitas originais do casal fundador da empresa: Frederico e Eleonora Haenssgen. A embalagem celebra a história da mais antiga fábrica familiar de chocolates do Brasil, que cresceu e continua a produzir deliciosos chocolates, bolachas, coberturas e recheios, amplamente conhecidos em vários locais do Rio Grande do Sul – Brasil.

The new packaging developed for Haenssgen chocolates brings back a story that begins two centuries ago. Inspired on the first packaging of the brand, but with a contemporary reinterpretation, the boxes count with custom ornaments and golden finishing, which remits to the premium quality of the chocolates, based on the original recipes of the founding couple of the company: Frederico and Eleonora Haenssgen. The packaging celebrates the history of the oldest family chocolate factory in Brazil, which has grown and continues to produce delicious chocolates, cookies, toppings and fillings, widely known in several places in Rio Grande do Sul – Brazil.



haenssgen
WORK PACKAGING DESIGN YEAR 2020

The new packaging developed for Haenssgen chocolates brings back a story that begins two centuries ago. Inspired on the first packaging of the brand, but with a contemporary reinterpretation, the boxes count with custom ornaments and golden finishing, which remits to the premium quality of the chocolates, based on the original recipes of the founding couple of the company: Frederico and Eleonora Haenssgen. The packaging celebrates the history of the oldest family chocolate factory in Brazil, which has grown and continues to produce delicious chocolates, cookies, toppings and fillings, widely known in several places in Rio Grande do Sul - Brazil.


Haenssgens's Chocolates old packagings.

Adjusted Barlow type. Serifs were added to make a vintage and elegant appeal to the layouts.



[ Design team ] Diovani Cadore: creative process support; Luiza Reckziegel: design and graphic production support;  Marina Müller: creative process support; Priscila Czuka: graphic design; Rodrigo Brod: creative direction; Vagner Zarpellon: creative direction, graphic production and attendance. [ Collaboration ] Greice Alana Scheibler: photography.

[ Design team ] Diovani Cadore: creative process support; Luiza Reckziegel: design and graphic production support;  Marina Müller: creative process support; Priscila Czuka: graphic design; Rodrigo Brod: creative direction; Vagner Zarpellon: creative direction, graphic production and attendance. [ Collaboration ] Greice Alana Scheibler: photography.

[ Equipe de design ] Diovani Cadore: suporte ao processo criativo; Luiza Reckziegel: suporte ao design e produção gráfica;  Marina Müller: suporte ao processo criativo; Priscila Czuka: design gráfico; Rodrigo Brod: direção criativa; Vagner Zarpellon: direção criativa, produção gráfica e atendimento. [ Colaboração ] Greice Alana Scheibler: fotografia.

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chocolates haenssgen